Our ridged bottle is a daily reminder: skin isn’t meant to be perfectly smooth—it’s meant to be uniquely yours 🤍 “The ridges on our bottle aren’t just design—they’re an iconic tactile signature of the brand. While so many beauty brands push the idea of flawless, smooth skin, we chose to honor the natural texture and imperfections that make your skin uniquely yours.” - Our cofounder, @nisha.phatak